Every journey needs a direction. Ours is to earn the pleasure of God and to bring into life what that pleasure means on earth: justice, mercy and freedom.
For the individual
We hope for every person to be at peace with their Lord, with themselves and with those around them; equipped with knowledge, exemplary in character and responsible.
For society
We aim to contribute to a just social order in which rights are protected, the weak are not crushed, labour receives its due and differences are seen as a richness.
For the Ummah
Reviving brotherhood, solidarity and a shared awareness among Muslims who have been fragmented and estranged from one another is among our most fundamental goals.
For humanity
To offer Islam's message of mercy to all humanity as a call to justice and peace, and to be the voice of conscience against every form of oppression.
“Let there be among you a community that calls to what is good, enjoins what is right and forbids what is wrong.” (Aal ʿImran, 3:104)